The aim of coaching, in a business context, is to unlock the full potential of those you lead, to maximise performance. There has never been a time when you needed to harness the collective creativity and initiative of your whole staff more than you do now. Put simply, coaching is the key that unlocks the full talent within your people.

Before the global pandemic broke out and disrupted businesses around the world, the Harvard Business Review had already reported, in 2019 that highly successful, flexible and future-focused companies were moving to ‘…a model in which managers give support and guidance rather than instructions, and employees learn how to adapt to constantly changing environments in ways that unleash fresh energy, innovation, and commitment. This is dramatic and fundamental. The role of the manager, in short, is becoming that of a coach”.